School Project in Blanding Course

This brand style guide was developed as part of a collaborative school project for Mero 8, a short-term rental brand based in Cancun. Mero 8 offers thoughtfully designed one-room suites with modern amenities, appealing to travelers who value comfort, convenience, and cultural connection.

As a digital marketer, I contributed to the creation and execution of key brand elements, including the Unique Selling Proposition (USP), brand voice, and business goals. I was also responsible for designing the brand’s visual identity, which included selecting the typeface, developing branded merchandise, and designing business cards that reflect the relaxed yet modern feel of the property.

This project allowed me to apply my skills in branding, visual storytelling, and strategic thinking, ensuring brand consistency across both digital and physical touchpoints. It was also a valuable experience in collaborative development and creative direction.