School Project in Social Media Strategy Course

For this project, I created and managed a 3-post Instagram campaign and logo animations for Gastrotown Media, a fictional boutique social media agency targeting small food businesses in Vancouver. The goal was to raise brand awareness, establish credibility, and connect with our buyer persona, independent café and restaurant owners seeking effective, story-driven marketing solutions.

The campaign included:
• Brand introduction and service highlights
• Buyer persona engagement strategies
• Customer testimonials (fictional, based on real industry challenges)
• Educational content on common social media tips
• Marketing tips tailored to the food industry
• A final call to action encouraging inquiries and bookings

Each post was crafted with visual storytelling and strategic messaging in mind, aligned with SMART objectives and designed to demonstrate both creativity and digital marketing best practices.