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School Project for Advertising Course
Project type
PPCA Campaign Development
Date
September 2025
Location
Vancouver
Credit
Project with Amy
Role
As a Digital Marketing student, I collaborated with a teammate to develop this project. My role emphasized creative ad copywriting, and landing page design, while also contributing to audience segmentation and campaign goal-setting. This project reflects both my ability to think strategically and execute detailed marketing components.
This project was part of my Advertising course at Greystone College. The goal was to create a full PPC campaign strategy for a fictional client. In this case, the Edmonton Institute of Fine Arts designed to increase awareness and drive student applications. It gave me the opportunity to apply digital marketing concepts in a practical, campaign-focused setting.
